My client, is one of the world’s most comprehensive specialist multi-channel marketing & services group, comprising of an integrated network of worldwide machinery professionals that specializes in creating and reinvigorating brands is now looking for a new Principal Product Owner / Head of Development. If you are extremely bright, driven and ambitious and want to be at the heart of a globally recognized brand then this is the opportunity for you.
Driving the strategy and execution of online/mobile products.
Competitive analysis and benchmarking
The planning phases includes developing personas, wireframing, creating persuasive scenarios, storyboarding, and prototyping
Working closely with the in house user experience team to design best in class products
Working directly with in house and offshore developers to successfully implement solutions that combine quality with functional excellence (Testing, measuring and optimizing).
Execution that includes site search, real-time data syndication, lead generation.
Identifying areas for improvement in products through a combination of web analytics, user research and insight.
Understanding of the needs of internal stakeholders
Input into business cases for new product initiatives
Ensuring that products meet the original business objectives
Product marketing management – manage new user acquisition and customer reactivation/retention via SEO & Multi-channel Marketing
Work with the analysis team to highlight success of products and identify new areas of improvement
Clear understanding of agile/ waterfall development methodology
Gather high level product requirements from relevant partners
Manage proposed projects through approval process
Plan and lead cross-functional workshops to efficiently capture and prioritise business requirements.
Document business requirements, capture & manage comments and chart through the approval process. Own these requirements through the project lifecycle.
Manage trade-offs between the supplier groups in terms of functionality, cost and time.
Manage handover and acceptance phases prior to launch; ensure entry criteria are completed and that appropriate sign-offs are achieved.
Train operational groups where necessary.
Post-launch: Provide a period of extended support to the operations team to ensure that production issues are manageable.
Act as the business owner of all client facing product functionality
Maintain roadmap for future enhancements to existing products
Working with Legal as necessary, support the drafting and agreement of client and supplier contracts and Service Level Agreements.
Work closely with Sales and marketing to identify, evaluate and define new business opportunities and champion key opportunities through the internal evaluation process.
Work to prioritize new opportunities relative to the overall business impact
Support the RFQ/RFP process
Maintain expert level knowledge of market developments in commercial and technology terms.
New Product Research
Collation of research and insights
Create ideas into business cases
Definition and communication of product strategy, encompassing customer proposition
Market and competitor analysis
Consideration of established & emerging technical capabilities Vs. company data assets
Primary & secondary customer research
Financial analysis and modelling
New Product Concept Development
Mobilisation of a cross-functional project team
Design customer experience, journeys and usability
Define business requirements
Manage technical build by IT suppliers
Quality assurance through testing
- Management of commercial relationships with third-party suppliers (notably IT developers) and partners
- Communication – Product positioning and developing the message.
- Develop product champions
Commercial and Operational Plans
Plan creation which transitions the new product from project to business-as-usual, including:
- Product roadmap of future enhancements
- Marketing plan
- Operating plan ( KPIs, Key drivers)
- Product operational processes and maintenance (e.g. Web Analytics, complaints, compliance)
Analyze the business impact of changes to web/mobile in regards to usage and performance metrics
Definition, management and production of standardized web metrics
Build forecast models to predict effects of website/mobile changes
Interpret and communicate findings to product management and the broader analytics team
Proactively share analysis and insights with rest of the team to promote on-going learning and development of analytic talent
Execute and drive web analytics & behavioural analysis, tools, and implementations.
Develop and conduct strategic analysis utilizing web analytics tools and technologies. Leverage the analytics solutions to continually drive and find product issues and opportunities.
Engage with stakeholders to evaluate the business case of new features prior to product launch/updates.
If this profile matches your expertise, experience and aspirations, please send through your CV immediately.
• Email you CV to email@example.com